October 5, 2022

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The Secret Behind Triad Business Journal Success

The Triad Business Journal was founded in 1993 and was the first publication of its kind in the state of North Carolina. In 1996, we became a daily newspaper and went online with NBJOnline.com to keep our readers informed on breaking news, business trends, and insightful analysis.

  • Triad Business Journal has been successful because we’ve never lost sight of our mission: To provide readers with the most up-to-date information about their communities and region through credible reporting, local focus stories that address issues important to businesses and residents alike, authoritative opinion pieces by some of the most respected leaders in business, politics and finance throughout the region. Our editorial staff is composed of award-winning writers and seasoned business professionals. The proof is in the pudding. Our independent readership survey shows more than half of our readers have a college degree and almost 90 percent of them are considered decision makers in their businesses. Our publications focus on the Triad region, which includes 25 counties in central North Carolina: Alamance, Caswell, Guilford, Davidson, Davie, Forsyth, Rockingham, Randolph and Yadkin. Our daily circulation is nearly 120,000 daily and weekly readers. We don’t ignore the other major markets in the state like Charlotte or Raleigh-Durham because Triad Business Journal is UPFRONT about its coverage decisions – we will cover our communities to keep them informed about what’s happening in their backyard.
  • Triad Business Journal has been successful because we’ve specialized in a niche market that brings a great deal of value to our readers and advertisers. While U.S. Census Bureau data indicates the region is experiencing improved economic health, unemployment rates have stabilized and at 5.5 percent, remains low by historical standards. Business indicator markets are also very healthy with overall sales up almost 7 percent in 2012 and payrolls for the four-county area are up about 5 percent or more since 2009, according to recent news reports. We focus on encouraging entrepreneurship and small business growth in our region where nearly half of the workforce is employed by small businesses.
  • Triad Business Journal has been successful because we’ve strived to deliver valuable information to our readers through credible reporting, original analysis and by recruiting experienced business professionals to serve as columnists and guest contributors. The Triad Business Journal’s editorial team is more than 200 strong, with a wide range of experience and credentials. We invite readers to browse our archives for a sampling of original reporting, insightful opinion pieces and expert analyses on the issues that affect your business, community and region. In addition to daily news on events going on around our region, we publish breaking news alerts so subscribers can stay informed of major announcements in the community. Triad Business Journal provides regional events calendars – searchable by category (e.g. sports) or location – so readers can learn about upcoming events in their area. We also publish unique content to our digital edition, including video and slide presentations, exclusive announcements and more.
  • Triad Business Journal has been successful because we’ve always kept in mind the needs of our business community. We commit to covering the region with a local focus. This means that we cover things like charity events, sports, school activities and anything else that affects local businesses and the communities in which they are located. Triad Business Journal has remained a relevant source of information for the region by offering unique news coverage, original reporting and insightful opinion pieces.
  • Triad Business Journal has been successful because we’ve committed to having a writers’ conference every year. Our annual conference — called the Conference for Professionals in Business — is a weeklong event that brings together award-winning journalists, reporters and business professionals who share their expertise. We hold more than 80 events over the course of a week during this event, offering workshops on topics from start-up ideas to how to find the best-paying jobs and much more. We have had notable speakers like Madeleine Kunin, former U.S.
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Conclusion

Triad Business Journal is successful because we focus on the needs of our readers and community. We use our business expertise to provide valuable information.