October 2, 2022


News and Update

Risky Themes for Risky Business

We all know the best stories have a little bit of risk, and when your business is all about conveying ideas to your customers, it’s difficult to convey an idea without taking some creative risks.

There are three different types of creative risks: financial, aesthetic and thematic. To find out more about how to take these kinds of risks in your business we’ve broken down each one below.

Financial risk is any investment you make that could go wrong or don’t work out for you as expected. For example if you’re thinking about investing in new equipment for the company which would increase productivity but the company might not be able to afford it at this moment in time then it would be considered a financial risk.

Aesthetic risk is about how the company wants to present itself and its product or service. For example if you want to rebrand the company completely from top to bottom, it could be considered a risk as if you’re unfamiliar with branding your business could choose a color scheme that fails horribly, but that could also be a great opportunity for it to get noticed as it’s more creative and different.

Thematic risk is probably the most difficult type of risk, because this relates to the story your product or service has. If you’re selling a toxic cleaning product then your story will differ from someone who is selling organic produce, since organic produce would be considered healthy for consumption whereas toxic cleaning products would not be healthy at all.

How do you tell which risk is the right one to take?

The question you should ask yourself is “What kind of story are you trying to tell with your product/service?” If you’re selling a toxic cleaning company and it’s a small business with no competitors, then it might be appropriate to have toxic cleaners if that’s the story that you’re trying to tell. However if your company is providing an alternative organic cleaning product with organic cleaners and no toxic ingredients then perhaps it wouldn’t be appropriate to use toxic cleaners because there would be too many questions raised by those who are used to using healthy products.

What is the cost of choosing the wrong risk?

The cost in this case would be that if you chose a risk that doesn’t work out well then it could ruin your company’s reputation and not lead to a good level of sales. Another thing is if you choose the wrong risk and it’s something that people wouldn’t understand, then it would be very confusing for them.

How do you choose which risks are worthwhile to take?

You should consider how risky the product/service is before making any decisions, because there are some products or services that are very risky and those risks do not suit certain businesses. For example some businesses involve heavy machinery, so products that are heavy machinery will not suit those types of companies and it would have to blend in somehow.

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Some risks may be deemed unnecessary by a company and they’d only serve as a waste of money which can make the company look bad. You should also consider what your competitors are doing with their business as well (if they’re taking unnecessary risks then you could follow suit) and this will help you decide which risk is best suited for your business.

There are a few risks that you could choose and they would work out well. You can’t predict which risks will work out or which won’t. Sometimes, if your risk is too risky, then it may end up costing your business so much money that it would ruin your business and lead to a complete shutdown.

How do you go about testing the best strategy for incorporating risks into the business?

Always test the risk before implementing it into your company, because if something goes wrong then at least you have time to change it and adapt it to what has happened. You should also make sure that your products/services are suited for the clients who are willing to take risks as well.


As you can see, taking a few risks could make your company stand out and draw in more customers. These risks can be really creative and creative ideas are what keep businesses on the up, so it’s important to take those risks to deliver a great story and convey an idea with your business.