October 4, 2022

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How to Save More Money for Marketing With Supply-chain Optimization

Today, advertisement in magazines, newspapers, or billboards is slowly becoming ineffective. That is because the mass population consumes less and less of these mediums and instead prefer to get their information from the digital space. Big companies learned that a long time ago and expanded their advertisements on social media platforms, websites, or pop-up ads. 

But as e-commerce, how can you reach this level of marketing when you are too busy to deal with the daily requirements? Moreover, stepping up your marketing game can also require a sum of money that might leave a gap in your budget. 

At this point, it becomes frustrating. But fear not! There are multiple strategies, such as partnerships with dropshipping suppliers, that can help you solve these problems by optimizing the supply chain. Here is how to save more money for marketing with supply-chain optimization!

Identify Your Financial Leaks 

The first step in optimizing your online business is analyzing what you already have and how your commerce runs at the time. Stop focusing only on transit costs to find supply chain management’s hidden costs. 

Follow the order fulfillment workflow from beginning to end instead. The objective is efficiency so that more orders may be sent and precisely processed each day. Watch out for workflow bottlenecks or situations where staff is required to do manual tasks that may be automated.

Start by investigating the advantages of the selected payment gateway and how transactions are handled. You can be losing money even before it reaches the bank account of your company. Give every piece of technology the same amount of attention and ask your staff to identify any inefficiencies they have seen to know what you should fix.

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Collaborate with Dropshipping Suppliers

Known as the new aid of small businesses, dropshipping is an order fulfillment strategy where a company doesn’t hold inventory of the goods it sells. Instead, to fulfill orders, the seller buys inventory as required from a third party, typically a wholesaler or manufacturer. 

The best part of dropshipping is that you save both money and space by eliminating the machinery at your location, so you can better focus on your marketing strategy and logistics. In this way, you gain profit without dealing with the manufacturing of your business. Instead, the dropshipping supplier will deal with packaging, transportation, and inventory. 

Plan Ahead for Your Sales

By using sales forecasting, you can make plans in advance to prevent product shortages. Customers that choose to buy from a competitor rather than wait for out-of-stock goods will leave you behind. Forecasting, however, also helps you avoid squandering money by producing or buying too much of a commodity. Demand is affected by a variety of elements, including recent sales trends, forthcoming marketing initiatives, and new competitors.

Use a Customer Value Optimization Framework 

An innovative tool for improving marketing strategies, Customer Value Optimization can be defined as a framework that implements lucrative customer acquisition and customer retention tactics so that marketers can increase their customer lifetime value (CLV). 

The customer value optimization framework enhances the conventional e-commerce formula by concentrating on customers, customer lifetime value (CLV), and client acquisition expenses rather than traffic, conversions, or average order value (CAC). 

Some of these CVO methods include targeting the right audience, using the right form of advertising, improving security, and strategies for maximizing profit. 

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