Business cards have been a staple of networking for decades and are still a popular, yet often overlooked marketing tool. Here’s what you need to know about improving your business cards to create the most effective ones possible.
1.Elegant Business Cards
-People generally remember 20% of what they hear, 50% of what they read, and 80% of what they see. So make sure the design is compelling so it will be remembered!
-Pick a simple font style that matches your brand identity or industry vertical – this is how people decide if your company is legitimate or not! You want people to remember you as professional rather than tacky.
-Consider a simple color scheme that is not distracting or confusing to the people you give your card to.
-Keep your design on one side of the card – people will likely throw away cards that have information on both sides!
-Have an action statement on the back of your card – this is where you can add in a call to action or something like a direct number for people to contact you with questions.
2. Online Business Cards
These days, with smartphones and tablets proliferating, it’s more important than ever for businesses to have an online presence. Having a business card that doubles as an online card is an interesting way to keep things in front of your target audience when they’re looking around online for what they need.
-Research the companies in your industry for design inspiration – look at how other businesses have been doing it!
-Use a web template like Word or Google Docs that comes with pre-built, customizable business cards. Visual is important when it comes to building a relationship online.
3. Print Business Cards
The final option for business cards is to let the professionals do it for you. Letting a designer or graphic designer create your business cards is the way to go if you’re going professional and want to show off your new logo! It’s very easy to get the reputation of being unpolished and unprofessional with a bad business card.
-Use a card stock that is thick and durable.
-Research the companies in your industry for design inspiration before you get started!
-Fold business cards in half before you hand them to people – this instantly makes them look more professional and prestigious. It’s a trick used by executives everywhere.
4. Customized Cards
Customized business cards are a great way to go if you’re looking to make something unique, but aren’t quite ready to commit to one of the other three methods listed above. For instance, you could make something like an action figure with your logo on it that can be printed onto business card sized paper or something like that.
-Pair your business card with another small gift – it’s a great way to get more attention!
-Make sure that whatever you use is custom made, not created from a template. This will help you stand out from the crowd of other business people who have stock business cards.
5. Fancy Cards
If you’re looking for high quality, but don’t want to shell out the money for a top of the line designer or graphic designer, there are plenty of options available that help you make your own fancy business cards on a budget.
-Use sticker paper as your base and line it with your own custom design that is printed using techniques like screen printing.
-Use a silk-screening process to design the color of the card visually.
6. DIY Cards
The last option for business cards is to make them yourself at home! This method gives you the absolute control over what you’re putting on your cards, but it can be a little bit time consuming to get right (especially if you’re a complete beginner).
-Use card stock that’s thick enough to stand up to wear and tear.
-Get creative with your own custom colors and designs. It’s good to use something a little different from the rest of the crowd, so people will remember you!
-Print your business card on a high quality laser printer with a nice paper stock.
By now, you should hopefully have some great ideas for how to create your own company’s business cards! If you’re still confused about any of this information or have any additional tips that we missed.
So what do you think about the tricks to improve business cards? The secret tricks above may help you out! Do you have any additional tricks to improve your business cards? Please feel free to share them in the comment section below!