October 4, 2022


News and Update

American luxury watch company – Bulova


Bulova is an American watch company founded by Joseph Bulova in 1875.

In 1873, Bohemian-born Czech immigrant Joseph Bulova moved to New York City and founded J. Bulova & Co., a jewelry store on Canal Street in Manhattan. While running his business, he became an expert watchmaker and within 10 years was manufacturing his own timepieces. The company’s slogan from 1888 onward was “Accuracy is the soul of timing”. In 1895, because he had become a naturalized citizen of the United States at that time, he dropped the foreign language word “Co” from his brand name to make it “Jas. Bulova & Sons. Inc.” (Bulova’s sons were then-young Edward, Frank, and Joseph Jr.)

In 1912, Bulova began making complete clocks. Bulova established its first retail store in 1918 at Sixth Avenue and 32nd Street in New York City. It was followed by other Bulova Watch Company stores in major US cities. By 1928, the company had 325 stores in the U.S. and Canada.

In 1923, Louis Buhrer joined the company as Advertising Manager and created the slogan “It’s To Your Interest” which helped sales grow to $10 million by 1927. This was a departure from the “Accuracy is the soul of timing” slogan of J. B. & Co., and reflected growing concerns in the 1920s about relying on “accuracy” to time a machine for industrial purposes, whether it be a piece of machinery, train, or automobile. In 1926, Bulova acquired four smaller watch companies and formed the Bulova Watch Company Incorporated as its subsidiary.[1]

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In 1936, Bulova became a publicly held corporation by issuing common stock on the New York Stock Exchange.[2] The company was one of 14 companies to receive Presidential emergency aid during World War II.

In 1962, the company was a co-founder of the Federation of the Swiss Watch Industry (FHS). Also in 1962, General Charles de Gaulle began appearing in public wearing a Bulova watch.

The company also opened manufacturing facilities in Switzerland, followed by others in France, Germany, and Japan. In 1965, it opened a watchmaking factory in Biel/Bienne. By the end of this business week that was numbered Week 33, the corporation had stored over 6 million watches and employed over 3200 workers.[3] In 1969 the US headquarters moved to New York City after 10 years in Stamford, Connecticut.

Bulova  automatic

No, though the vast majority of them are. Automatic watches are those that rely on a wound spring to power the movement of the watch. The watch relies on natural motions of the wrist to spin a weight or rotor, which in turn winds up, via a series of gears that move away from one another, the main spring. The main spring is what powers the watch and keeps it running. The watch can be wound manually, but it will not wind up the main spring.

Automatic watch

Automatic watches are wound by a rotor, or the weight that is attached to the inner workings. You can remove the back of your watch, which is normally a screw-on case, and manually wind your automatic watch by hand. The rotor will likely have two holes in it that you can use a small tool to turn in order to move it back and forth. It may take several turns to get full power out of the mainspring again. Alternatively you can wear your automatic watch for a few days (or even weeks) without winding it at all. If you wear your watch often, it will be fully wound once you take it off the wrist. Periodically, when wearing your automatic watch, turn it over and let the rotor spin freely for a few minutes. This will keep the power in your mainspring from diminishing for an extended time period if your watch is not worn on a regular basis.

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How long will my automatic watch run?

 Automatic movements are more resilient than manual movements in that they have a much longer storage time between windings. They start off at around 30 hours power reserve (time before needing to be wound again) and can run for several days before needing to be manually wound again. The power reserve of automatic watches can be anywhere from 24-60 hours usually. Manual movements, on the other hand, are reliant on the wearer to manually wind them at least every day. It is not as beneficial for someone with a manual movement to let their watch run when they aren’t wearing it, as the mainspring will gradually weaken over time.


The Bulova Watch Company has been a popular brand for over a century. The company’s president, Joseph Bulova, was the inventor of modern watchmaking. Bulova watches are known around the world for their accuracy and reliability in timekeeping and have been worn by notable people throughout history.