This post is about 6 habits for success in advertising. Anyone in this type of career should adopt these healthy habits to improve their work performance. Advertising professionals are always looking for a competitive edge over their competitors and the most successful among them are those who combine their knowledge of the industry, creativity and ambition with disciplined routines that make them more productive, efficient and able to deliver more value to clients. Louvre Marketing Media is an advertising agency and marketing company.
1. Make your bed every morning.
The biggest advantage is psychological: you will start your day with a sense of completion, thus setting yourself up for a positive outlook on the rest of the day. In addition, a made bed gives you that feeling of orderliness and freshness (much like the way it feels when you’ve prepared a nice-looking PowerPoint presentation free of typos). This is important because it allows you to focus on other things besides making your bed (like making money and impressing clients).
2. Exercise regularly.
It doesn’t matter what type of exercise you choose. It could be jogging, swimming, yoga or weightlifting. Exercise helps clear your mind and makes you feel good about yourself (e.g., “I got up early this morning and went to the gym – I deserve a treat!”). It also gives you a sense of control over your life because you are doing something proactive to improve your health instead of sitting on the couch watching TV, which would make you feel guilty about not exercising earlier in the day.
3. Get enough sleep.
It is important to get 7-8 hours of sleep every night, even if you are very busy during the day. Sleep allows your brain to recharge and refresh, which is extremely important for decision-making, creativity and problem-solving i n advertising. A wonky and unfocused mind is a weak mind and will result in poor performance at work. You also need adequate sleep to be productive in your advertising career as well as on a personal level (e.g., being successful with women).
4. Write down goals on a daily basis with the intention of meeting them by the end of the day.
Write down a list of 3-5 daily tasks that you want to accomplish by the end of the day so that you can start your day on a positive note with the goal of achieving them completely by the end of the day (e.g., “Call client x and thank her for her referrals today. Write 10 blog posts by the end of day so I can start writing my next book.)
5. Visualize your goals and life as you desire them to be.
A lot of actors, musicians, athletes and Fortune 500 CEOs do their best work when they visualize their performance at great length. You should try to take a similar approach for your advertising career by visualizing next week’s ad campaign, next year’s revenue or income target, or the most creative ad campaign you could possibly come up with (e.g., a billboard where it says “Dear John: I’m not interested in being your girlfriend anymore – save yourself the trouble and go flirting with other women. – Maryanne”).
6. Take a vacation.
You should take 1-2 vacations per year to clear your head, recharge your batteries and come up with new ideas for your clients (e.g., “Summer vacation on the beach is way too hot. Let’s go skiing instead!”). You could also use a vacation to work on your own advertising business (e.g., “My agency will be closed for Thanksgiving so I’m not going anywhere – I’m going to spend the time working on an ad proposal for my first big client.”)
These are the habits that will allow you to be successful in your career as an advertising professional. While these habits should be observed every single day, it is especially important to apply them on a regular basis during periods of transition – e.g., during a major shift in your personal or professional life.